Candy or Sweet is the most popular type of confectionery over the world, and there is certainly something about this unique product that holds many mysterious qualities. Generally candies are available in fruit based flavors or Milk based flavor and sometimes with centre filling also. The confectionery category includes products such as chocolate, gum, sugar confectionery, gummies/jellies, hard candy, toffee and fudge. The main reasons for purchasing are convenience, passive health, age, choice and pleasure. The most popular flavour groups are brown flavours, fruit, nuts, mints & menthols and dairy flavours.
The Indian confectionery market includes sugar-boiled confectionery, hard-boiled candies, toffees and other sugar-based candies. Sugar boiled confectionery has penetrated an estimated 17% of the households only, suggesting a large potential for growth. Considering the 25% penetration in the urban market, the confectionery industry could hope to be in for more promising future. The total volume of the sugar-boiled confectionery market in the organized sector (comprising plain/hard boiled candies, toffees, eclairs and gums) is around Rs. 23 bn. Add to this the unorganized sector and the market for all types of confectionery is of the order of Rs. 38 bn which increased by 15% over that of the preceding year. Thus, due to demand it is best to invest in this project.
Few Indian major players are as under
· Candy Enterprises Pvt. Ltd.
· Candy Filters (India) Ltd.
· Candy Spirits Pvt. Ltd.
· Cocoa Products & Beverages Ltd.
· Dugar Overseas Pvt. Ltd.
· Dukes Consumer Care Ltd.